We design and build digital products.

An independent product company with 15+ years across UX/UI, product design and full-stack engineering, now focused on building AI-powered products.

Our products Selected works
Experience01

15+ years designing digital products, interfaces and interactive experiences.

Focus

  • AI product developmentWe build products that use AI to research, evaluate and prioritize information around a specific user need.

Expertise

  • UX/UIWe design clear, intuitive interfaces and flows for digital products.
  • Product designWe shape products from structure and interaction to the decisions behind them.
  • Full-stack engineeringWe build production-ready products across interfaces, backend systems, APIs and data.

Platforms

  • WebWeb products and experiences, from focused tools to complex platforms.
  • MobileDesign and development for mobile products and experiences.
  • E-commerceDigital commerce experiences built to make products easier to discover and buy.
  • GamesInteractive experiences, interfaces and systems designed around play.
Products02

What we’re building now.

Where product thinking, design, engineering and AI come together.

01

DOT

Daily Opportunity Tracker

DOT is your personal business-opportunity radar for X. It learns what you care about from your bookmarks, searches for relevant signals and filters the noise into a focused daily brief. Each pick shows why it matters, what is still uncertain and what to do next.

Category
Opportunity discovery
Platforms
Mac, web and mobile
Technology
Swift · SwiftUI · AppKit · Node.js · Supabase · Anthropic Claude · X API · SocialData / TwitterAPI.io · Stripe · Google Identity · Resend · Vercel
Visit dotscout.si
The dotscout.si homepage: “Your personal business-opportunity radar for X”, with a DOT Pick card.

02

LevelSup

Supplement intelligence

LevelSup helps you understand what supplements you’re already taking, what makes sense for your goal, and what doesn’t. It turns supplement labels, personal context and evidence into a clear, personalized plan.

Category
Supplement intelligence
Platform
Web
Technology
Next.js · React · TypeScript · Tailwind CSS · Supabase · Anthropic Claude · Jev (TypeSafe AI) · Vercel

Coming soon

The LevelSup homepage: “Taking supplements, but not seeing the results?”

03

Lastline Heritage

A family collection, documented object by object

Lastline Heritage is a digital archive of artworks, collected objects, photographs and personal pieces gathered across generations. Each is documented through its maker, provenance, history and story, and remains part of the archive even after it finds a new home.

Category
Digital archive and provenance
Platform
Full-stack web platform
Technology
TanStack Start · React · TypeScript · Tailwind CSS · Supabase · Lovable Cloud · eBay API · Resend · GA4 · Google Search Console
Visit lastlineheritage.com
The Lastline Heritage landing page: “My Heritage Collection”, with featured objects from the collection.
What we do03

From idea
to product.

We combine product thinking, design, engineering and AI to take ideas from concept to working product.

  1. 01

    AI

    We build AI into products where it can do meaningful work with context, data and evidence.

    • Research and reasoning
    • Ranking and recommendations
    • Agents and automated workflows
  2. 02

    Design

    Product thinking, UX, UI and interaction.

    • Product strategy
    • UX and user flows
    • Interface and interaction design
  3. 03

    Build

    Full-stack product engineering, from interface to backend systems and production.

    • Front-end applications
    • Backend systems, APIs and data flows
    • Production architecture and deployment
Work04

Selected
experience.

A selection of earlier digital work across products, websites and interactive experiences.

  1. MAG-LEV Audio, Homepage hero
    MAG-LEV Audio, Brand story section
    MAG-LEV Audio, Product page
    MAG-LEV Audio, Product photography
    01

    MAG-LEV Audio

    Art direction and website design for a high-end levitating turntable.

    Consumer technology · Web

    Work completed while at Adstar

  2. University of Ljubljana, Mobile website
    University of Ljubljana, Homepage hero
    University of Ljubljana, Events calendar
    University of Ljubljana, Research highlights
    02

    University of Ljubljana

    Website redesign for the University of Ljubljana, covering desktop and mobile layouts, study pages and navigation.

    Education · Web

    Design pitch completed while at PM mediji

  3. NeoRhythm, Homepage hero
    NeoRhythm, Product features
    NeoRhythm, App results screen
    NeoRhythm, Pricing and order
    03

    NeoRhythm

    Website for a gesture-controlled headband designed for sleep, stress and energy.

    Consumer technology · Web

    Work completed while at Adstar

  4. Viberate, Homepage hero
    Viberate, Tablet layout
    Viberate, Sign up
    Viberate, Discover categories
    04

    Viberate

    Website redesign for a data platform built for music professionals.

    Music industry · UX/UI

    Work completed while at Viberate

  5. Fotona, Homepage hero
    Fotona, Product categories
    Fotona, Laser systems
    Fotona, Training and support
    05

    Fotona

    Website design for a medical and aesthetic laser company, from product storytelling to key treatments.

    Medical technology · Web

    Design pitch completed while at PM mediji

  6. Krka Vitamin D3, Campaign hero
    Krka Vitamin D3, Articles
    Krka Vitamin D3, Deficiency symptoms
    Krka Vitamin D3, Product
    06

    Krka Vitamin D3

    Campaign landing page for Krka’s vitamin D3, covering why it matters, its sources and the signs of deficiency.

    Pharma · Campaign

    Design pitch completed while at PM mediji

  7. Visit Ljubljana, Homepage hero
    Visit Ljubljana, Must visit packages
    Visit Ljubljana, Visitor photos
    Visit Ljubljana, Ljubljana card
    07

    Visit Ljubljana

    Website concept for Ljubljana’s tourism organisation, built around personalization and more relevant visitor journeys.

    Tourism · Concept

    Design pitch completed while working with Idearna

  8. Rex Kralj, Homepage hero
    Rex Kralj, Product carousel
    Rex Kralj, Heritage timeline
    Rex Kralj, Collection photography
    08

    Rex Kralj

    Website for a furniture brand that honours architect and industrial designer Niko Kralj.

    Design · Furniture · Awwwards Honorable Mention

    Work completed while working with Idearna

  9. Novalac, Mobile website
    Novalac, Who it is for
    Novalac, Product page
    Novalac, Clinical trials
    09

    Novalac

    Website design for an infant-formula brand, from guidance for parents to product pages with online ordering, on desktop and mobile.

    Baby nutrition · Web · E-commerce

    Work completed while at Adstar

  10. Notranjska Regional Park, Homepage hero
    Notranjska Regional Park, Natural sights
    Notranjska Regional Park, Cycling trail page
    Notranjska Regional Park, Route details and map
    10

    Notranjska Regional Park

    Website design for a regional nature park in Slovenia, with its natural and cultural sights, trail pages with maps and layouts for tablets and phones.

    Nature & tourism · Web

    Work completed while working with Idearna

About05

Built around products.

iMedia is a digital product company based in Slovenia. We build and grow our own products, and selectively collaborate on projects where strong product thinking, design and technology can make a real difference.

Based in
Slovenia, EU
Focus
AI, product design, full-stack engineering